In August Stuart spoke to Candyspace MD Matt Simpson about how can Agencies and Marketing Procurement can be allies.
In this 36 minute video, Stuart and Matt talk about price-pressure, the power of asking great questions to create engagements based on value, progressive remuneration models, innovation in pitching, the importance or face-time over endless documents and proposals, the benefits of phased engagements and stand-alone diagnostic offerings, and much more.
Enjoy!
CX Conversations: Can Procurement and Agencies be Allies? – YouTube