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About Us

About Us

Agency marketing and sales effectiveness: we help agencies increase their capability + confidence in all things relating to their profitability.

Marketing Procurement consultancy and coaching for Brands. We provide deep experience on all elements of agency review, performance, relationship, outputs and best practice, as additional resource to your procurement team, or as a standalone procurement resource within your business

Over 14 years’ experience in both marketing agencies, and client side in marketing procurement. Now focused on brand-agency efficiency and effectiveness. We help both groups get the best from each-other.

Previous roles have spanned both global and regional positions in organisations across FMCG, online sports betting, sports retail, and the public sector, at Nike, Reckitt Benckiser, Danone,, and the London Olympics.

I’ve led teams and been responsible for the relationships with senior leaders across marketing, legal, hr and procurement talent planning, finance, procurement, and of course the suppliers.

Responsible for the end to end sourcing strategy and implementation of hundreds of marketing procurement projects, from needs analysis and business case building, to RFIs, RFPs, negotiations and contracts, remuneration models + performance management, plus all associated project management, internal communications and adoption.

Taking these past experiences engaging across marketing and partnering on all agency-facing processes, I’m passionate about helping brands and agencies achieve business and marketing objectives, whether internal or consumer-facing.


Full Member (MCIPS) Chartered Institute of Procurement and Supply (2021); Marketing Week ‘Mini MBA in Marketing’ (2020). Proud member of the World Federation of Advertisers D&I Taskforce

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