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We leverage our deep experience in all elements of agency research + review, marketing performance, agency-client relationships and ways-of-working, marketing outputs + effectiveness, and contract best practice, combined with a deep passion and expertise in sales and marketing honed working on both sides of the client-agency table

Don’t Forget to Look was founded in 2019 by Stuart Dunk.

After starting his career agency-side in 2006 as an account exec in Glasgow, Scotland, Stuart moved to London as part of the ‘Buyer Engagement Team’ at the London 2012 Olympics, working in supply chain management and an early version of online sourcing, to bring visibility of Olympic contract opportunities to local London businesses.

Post-Olympics, Marketing Procurement roles at Betfair (online sports betting), Reckitt (healthcare + household goods), Nike (well, you know them!), and Danone (water, dairy + plant-based products, infant nutrition) all followed.

Stuart led EMEA Marketing Procurement at Nike, and Global Advertising Procurement at Danone before going solo.

After reaching out to a score of agency owners to ask if there were any companies who were helping agencies more successfully navigate selling to brands, and the answer being a resounding ‘no, and we could use some help with that!’ Don’t Forget to Look was born.

Whilst still helping brands with Marketing Procurement-related projects from time to time, Don’t Forget to Look’s passion for Agencies and creating mutual value, has led to a focus on helping Agencies gain capability and confidence in all things related to their own marketing and sales success.

Whether delivering a brand project or agency project, our focus is on creating a win-win between brand and agency, and leaving the clients with a greater knowledge of how to work efficiently and effectively together.

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