We help agencies grow and retain business with brands.
- We harness 15+ years of experience working both client and agency side, to help Agencies get the best possible outcomes from RFPs and Pitches, starting from the yes / no decision to take part (pre-qualification of the opportunity and establishing fit), through to the agreeing the contract and everything in between.
- Segmentation, Targeting and Positioning workshops and consultancy to create bespoke sales priorities and processes, with an optimised, clear and value-focused sales pipeline. Who should we be working with, why, and how do we reach them in a busy and largely undifferentiated agency landscape.
- Telling your own agency story through the lens of of how each target brand will define value and capability. Make your expertise sing to create space between your and your competition.
- The Workshop series below will cover multiple key areas that, when refined and honed, will give your Agency a huge advantage versus your competition, impacting agency overheads and cost, revenue, margin & profit, process and marketing.
Regarding your outbound, customer facing efforts – your own marketing and sales capability and process – and by providing advice and insights to the marketing procurement process at brands.
We demystify the ‘who,’ ‘what,’ ‘how’ and ‘why’ of not just marketing procurement, but of brand marketeers who engage agencies without using procurement.
We tailor coaching for account, sales, finance and leadership teams on the brand buying process and procurement basics, negotiation role-play, and performance based remuneration and payment types.
The Agency Profit Factory!
Alongside our existing bespoke coaching and consultancy that we provide to Agencies, we provide a series of 6 face-to-face workshops (both half day and full day options)
The topics all relate to helping Agencies increase their capability and confidence in how they market and sell themselves to brands, in 6 key areas that relate to Profitability:
- Navigating Marketing Procurement and How Brands Buy
- Negotiation & Influence
- Value Based Selling
- Segmentation, Targeting & Positioning
- Agency Talent and Tech planning – from your balance of FTE to Freelance, to manage peaks and troughs in demand, to using the right tools to manage prospects and serve your own sales funnel.
Get in touch direct at email@example.com