I had the pleasure a few weeks ago to talk about some of favourite subjects in agency positioning, pitching, achieving differentiation in a busy market, and pricing with Dylan.
Here’s what she wrote on her Linked In post. (Links to the pod below!)
“”In an undifferentiated category, many agencies look and sound the same, which leads to a price-focused negotiation – a race to the bottom where procurement looks at who can do the work the cheapest.”
Stuart Dunk has a message for all agency and business owners who are fighting for a seat at a very crowded table.
– What most agencies are doing wrong
– One piece of advice for struggling small agencies
– What is the “sea of sameness” and can it be the death of an agency?
– A little-known pitching hack for agencies”
