I had the pleasure of being invited to talk about agency sales and positioning, and marketing procurement, to a group of brands and agencies in South Africa, last week
You can expect some tips on:
👉 benefits of value and performance-based pricing
👉 navigating marketing procurement and the brand buying process
👉 the importance of agency differentiation + how to get started with achieving it
👉 what good + bad marketing procurement looks like & the effect on both the internal client (marketing) and agencies
Here’s the link:
Just pop in your email address and name to access for free
Enjoy,
Stu
