Don't Forget to Look
For Agencies

For Agencies

We help agencies grow and retain business with brands.

Regarding your outbound, customer facing efforts – your own marketing and sales capability and process – and by providing advice and insights to the marketing procurement process at brands.

We demystify the ‘who,’ ‘what,’ ‘how’ and ‘why’ of marketing procurement.

We tailor coaching for account, sales and leadership teams on the brand process and procurement basics, negotiation role-play, and performance based remuneration and payment types.

We can support your responses to pitches to help improve your conversion. When new work comes in, or the scope for the year ahead is ready to be discussed, we’ll help advise you towards the optimal result for your agency.

Where do you want to be in 2-3 years time in terms of your clients and the services you provide? We’ll help you find, engage and seduce the clients your agencies skills can support.

The Agency Profitability Series

Alongside our existing bespoke coaching and consultancy that we provide to Agencies, we provide a series of 4 workshops (both half day and full day options), which we can offer face to face or online.

The topics all relate to helping Agencies increase their capability and confidence in how they market and sell themselves to brands, in 4 key areas that relate to Profitability:

  • Navigating Marketing Procurement
  • Negotiation & Influence
  • Value Based Selling
  • Pricing

Alongside the workshop offerings, in September ’22 we are starting to offer a downloadable video version of the core elements of each of the 4 topics above; and we’ll be releasing these on the Alliance of Independent Agencies website bi-monthly. Look out for the Negotiation and Influence video, which will be first to be released.

Check out Alliance of Independent Agencies ( whether you’re an Indie or not, you can access the videos and the workshops; or feel free to get in touch direct at

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