In partnership with the Alliance of Independent Agencies – we are delivering an on-demand content series, covering a range of topics impacting Agency Profitability.
I founded Don’t Forget to Look two years ago, having previously spent 14 years of my career in procurement, 10 of which in marketing procurement at global brands including Betfair, Danone, Reckitt Benckiser and Nike.
Having started my career agency-side, I wanted to return to serving Agencies by helping them increase their confidence and capability in all things that relate to their work with brands, especially their profitability.
After consulting and surveying 30+ agencies on which topics they’d derive most value from in this broad ballpark of “Agency Profitability,” we landed on the following four topics which were voted for by the agencies who took part:
- Negotiation, Influence + Persuasion
- Value Based Selling
- Working efficiently & effectively with Marketing Procurement
The videos are being launched bi-monthly from mid-September, and are available to both AIA and non-AIA members, on the AIA website.
Alongside the videos, we are also offering day-long, face to face workshops on each of the 4 topics. We are already delivering these and seeing some fantastic feedback and results!
To register your interest for the videos and our day-long face-face workshops on the same topics, please click here: