Marketing Procurement coaching and consultancy for agencies and brands
Overcoming barriers to Procurement
Overcoming barriers to Procurement

Overcoming barriers to Procurement

(first featured on 23rd Feb 2021, written for Novo-K Procurement solutions)

Last week Lucy Patchett | LinkedIn wrote a great article about the barriers to Procurement Transformation, and procurement engagement and adaption with their internal stakeholders. I got chatting to Kavita Cooper BSc FCIPS Chartered | LinkedIn about how we – as procurement professionals- can overcome those barriers, and be better partners to budget holders we support within brands / buying organisations.

Here is that article. As always, comments welcome. DFTL would love to hear from any procurement professionals who want to up their game by getting closer to their stakeholders! Hit us up at hello@dontforgettolook.com

I’m a firm believer that 80% of procurement’s role in an organisation, is earning the right to do some
procurement.


Recently, consultancy The Hackett Group identified eight barriers to procurement transformat
(What are the eight barriers to procurement transformation? – Supply Management (cips.org), and it
just reinforces my instinct. No, perhaps it’s more like 90%. And it’s not even ‘transformation,’ it’s
simply the day-to-day showing up and trying to do a great job in a great team.


I really liked Kavita Cooper’s (MD at procurement firm Novo-K) thoughts on overcoming those
barriers.
Here are 3 of mine.


Team culture drives team performance


Start with sitting down as a team, thinking about and articulating ‘Why are we here, who are we,
and what are we here to do?’ before diving into the work. (Check out ‘Drexler-Sibbet high
performance’ on the search engine of your choice!) Teams who unite around a shared purpose and
identity will feel like they are part of something, they will have a high degree of focus, trust and
problem solving.


These teams can rely on each other, they are open to share ideas without fear, and they give and
receive feedback for the good of their team, never from a position of ego. This is just the sort of
commando unit you want to unleash into the complex and fluid landscape of delivering value for
stakeholders.


Treat your procurement team like a brand
What do all brands need? Well, lots of things, but if we think of a typical sales funnel, first comes
Awareness. Some internal procurement teams just don’t have awareness amongst the stakeholder
groups they serve, (let alone any consideration or preference), so why should we expect them to use
our services?


Procurement teams who commit to take their message out into the stakeholder base in a structured
and intentional way, will outperform teams who don’t, across any procurement metric you care to
mention: savings, revenue, contract coverage, spend under management… my favourite? Go a step
further, ask your stakeholders to do a NPS score twice per year!


Get obsessed about the stakeholder universe and what they need. What are they spending their
money on? How does it tie to wider business needs? What problems or goals do they have?
Get yourselves an invite to the team meeting of a budget holder and demystify procurement for
them. Ask for 5 mins to introduce yourself and what procurement is. Leave a couple of slides behind
so they can check back later. Then don’t be afraid to share things you’ve seen in the supply market
that have relevance and immediacy based on what you know of the business and stakeholder needs:
keep that awareness high, and if you are timely, relevant, and open, you’ll quickly progress down
that ‘sales funnel’ to working hand in hand.


Influencing and Persuasion

In procurement we’re supposed to be good at negotiating, right? If my 80-90% mentioned at the
beginning is true, then it follows that a good chunk of this 80-90% is influencing the internal
stakeholders to work with us.


Dr Cialdini, a professor of both psychology and marketing, explains that which we may intuitively
recognise once we see his shortcuts to influence in black and white in a page: people work with
people they like, who have authority on a subject, and who have done something for that person
already. (That’s 3 out of 6! Check the rest out more on Dr C here: Robert Cialdini – Wikipedia)
It follows that procurement needs to have the right amount of skill (through experience, coaching
and previous work) to show a level of subject matter expertise, but simply showing up and offering
to help or sharing ideas, will generate the sense of liking and reciprocity that also helps us get closer
to the needs of the stakeholder, and a seat at the table to work on the ‘procurement stuff’ of RFIs,
RFPs, supplier negotiations, contracts, etc


Conclusion
‘Trusted partner’ status does not come over night. Spend 90% of your time understanding what the
business needs, what your stakeholders have to deliver; help them get to know you: how to engage
you, and the different types of value you can bring, then the projects will come, the savings will
come, but just as importantly, the job will be a joy.


We can pay for all the training and coaching the company will give us. We can hire the most
expensive consultancies and leaders, but if you are new to procurement or finding your way
anywhere in business, just remember that people work with people they want to work with because
they enjoy it, not just because there might be a business goal.


Ask, then listen. Be interested, show that you care and how you can help. The common ground will
grow, and the resistance will evaporate.


If you work in procurement at a brand and would like to discuss how to optimise the relationship
with stakeholders, to avoid and overcome any barriers to unleashing the full effectiveness of your
procurement function, please reach out at hello@dontforgettolook.com or via Linked In

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